MARKETING SIMULATION

Test yourself and build your marketing acumen

A web based simulation game which places you in the role of a product manager for a mobile phone company

Marketing Simulation Game

Identify the Unique Selling Propositions of the products
Define the communication strategy
Manage Distribution and Pricing in 4 regions
Understand consumer segments and behaviours
Gain insights on marketing decisions and performance

$14.99 per user | BUY NOW

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Jacob wants to understand how to use the marketing mix

Jacob has moved into his new role as a product manager. In his new role, Jacob has identify key product features, create the communication plan, manage pricing and distribution and understand consumer behaviour

How can Wise Cells help Jacob?

Enable him to identify key product features

3 different products targetting different consumer segments makes it important to identify key product features

Help him define a communication strategy

Different products defined for different consumer segments require specific advertising plans

Train him on managing distribution and pricing

4 regions with different mix of consumers requires region specific pricing and distribution strategy

Evaluate his strength and weaknesses

Get an insight on the marketing decisions and understand individual strengths and development areas

Would you like to know how simulations can help your product managers?